
CALI Floors
E-commerce Flooring
- Timeline
- 3.5+ years and counting
- Team
- 2–4 engineers (1 in maintenance today)
- Engagement
- Long-term partnership, ongoing maintenance
B2C and B2B e-commerce platforms with custom checkout for CALI Floors, gaining 40+ Lighthouse points and protecting $10k+ in monthly checkout revenue.
What we built
- Modern B2C e-commerce platform with custom flows & payments
- B2B partner platform with stock checking, custom pricing, roles & permissions
Results
- +40 Lighthouse points
- 25–30% lower initial-visit churn
- $10k+/mo checkout revenue protected



